Tag Archives: seo

Difference between On-Page and Off-Page SEO

Site Title

SEO or search engine optimization makes use of the best-proven strategies towards making business websites appealing to search engines. In turn, this improves the ranking and enables the website for appearance among the top ranking websites on search engine result pages. SEO techniques are classified into two groups:

  • On-Page SEO
  • Off-Page SEO

On-Page SEO

On-Page SEO is inclined to the text and content on the pages of your website. It acts as the foundation for your ongoing process of SEO hero. You must concentrate on working on your website and content such that the search engine is able to find your webpage whilst navigating for your websites for a specific access word. This has a noteworthy force on search engine outcomes you ought to make your site as search engine friendly as possible.

onpage

The main components included in the on-page optimization are mentioned as follows:

  • Headings
  • Page Title
  • Tags and Meta Description

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New Ways to Optimize SEO

Evans on Marketing

Search engine optimism remains a big challenge for many firms and individuals.

With this in mind, consider these observations by Drew Hendricks, writing forScoop.it!:

“SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update. Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how tooptimize your SEO strategyto make sure that you’re always tapping into the…

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Difference Between SEO and PPC

Life iz Amazing

If you own a website and looking for more traffic but not able to decide whether you should go for SEO or PPC, this post might give you a quick knowledge of both terms and will help you to decide efficiently.. Here i am sharing the major difference between SEO and PPC campaign… Happpy Reading and have a good Traffic and Business.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).  This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings.

Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

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Google Authorship Is Now Closed!

SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

Time to Say Bye-Bye, Authorship

John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +.

According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on advertisements.different opinions on this change.

Now that Google has removed authorship from search results what are the impacts on SEO? This article by Danny Sullivan on Search Engine Land explains the difference between authorship and author rank.

Here is a quick summary:

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Q&A With Google’s Matt Cutts On How Google Choose Title While Searching?

SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

How Google Choose Title While Searching

Excellent explanation by Google’s Head of Search Spam Matt Cutts on the question –  How Does Google Choose Titles for Search Results?

To hear Matt’s full explanation, please see the video below

Here, Pierre Far, explains why Google may pick a different title tag

In a Google+ post he gives the short version:

▬ Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and..

▬ On average, the alternative titles increase the click through rate on the results, i.e. more traffic for you.

▬ The <title> tag is still a primary source for titles we show so all our…

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