Tag Archives: google seo

Difference between On-Page and Off-Page SEO

Site Title

SEO or search engine optimization makes use of the best-proven strategies towards making business websites appealing to search engines. In turn, this improves the ranking and enables the website for appearance among the top ranking websites on search engine result pages. SEO techniques are classified into two groups:

  • On-Page SEO
  • Off-Page SEO

On-Page SEO

On-Page SEO is inclined to the text and content on the pages of your website. It acts as the foundation for your ongoing process of SEO hero. You must concentrate on working on your website and content such that the search engine is able to find your webpage whilst navigating for your websites for a specific access word. This has a noteworthy force on search engine outcomes you ought to make your site as search engine friendly as possible.

onpage

The main components included in the on-page optimization are mentioned as follows:

  • Headings
  • Page Title
  • Tags and Meta Description

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[Pigeon] The New Algorithm of Google Local Search

SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

Google Updates Local Search Algorithm (Pigeon)

Barry Schwartz is the News Editor Search Engine Land, Read News About Search Marketing & Search Engines. This post originally appeared on Search Engine Land.

Google launched last week a new algorithm to address more specific and relevant local searches. Little information has yet filtered through this new system which is still running in the United States …

The new algorithm has not been officially announced by Google and was born without a name, being named “Pigeon Update by the website Search Engine Land, a sort of unofficial spokesman for Google in relation to news and information about SEO and Marketing search in general.

The Pigeon Update aims to improve local searches, making them more relevant and accurate, and are much closer to the traditional organic search ranking factors, both being visible in Google Maps results as in the natural results.

Local Search

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Google Authorship Is Now Closed!

SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

Time to Say Bye-Bye, Authorship

John Mueller, webmaster trends analyst at Google announced in a Google+ post: the search engine will no longer take into account the tag rel =author and attributed it to date. The news came as a surprise to one: that proposed by the Google functionality seemed consistent to improve the relevance and significance of the results but more importantly, allowed to highlight its social network Google +.

According to Mueller, Authorship has failed to prove its effectiveness and does not really increase the traffic of a website. It also does not affect the number of clicks on advertisements.different opinions on this change.

Now that Google has removed authorship from search results what are the impacts on SEO? This article by Danny Sullivan on Search Engine Land explains the difference between authorship and author rank.

Here is a quick summary:

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Q&A With Google’s Matt Cutts On How Google Choose Title While Searching?

SEO Blog for Internet Marketing Resources & News by Alok Raghuwanshi

How Google Choose Title While Searching

Excellent explanation by Google’s Head of Search Spam Matt Cutts on the question –  How Does Google Choose Titles for Search Results?

To hear Matt’s full explanation, please see the video below

Here, Pierre Far, explains why Google may pick a different title tag

In a Google+ post he gives the short version:

▬ Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and..

▬ On average, the alternative titles increase the click through rate on the results, i.e. more traffic for you.

▬ The <title> tag is still a primary source for titles we show so all our…

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