Change Your Web Server to Another

Sometimes webmasters can decide to move a website in whole or in part to a new location. For example, you can move the contents of a subdirectory to a subdomain or a completely new domain. Change the location of your content can be a bit heavy, but worth doing properly.

For search engines better understand the structure of your new site and make it easier for users to use, follow these guidelines:

301 redirects, it is important to you to forward to all users and all the bots to visit the old location of your content to the new location with 301 redirects. For the relationship between the two locations be more clear, make sure all the old URL address to a new URL that hosts similar content. If you can not use 301 redirects, you can use cross-domain canonical to the search engines and display a message to users to inform and direct them to the new location of the content.

Do not forget to check both the new location as the previous one in the same account from Google Webmaster Tools.

Verify that Googlebot can crawl your new location with the Browse function as Googlebot. It is important to check that Google can access your content in the new location. Also, make sure that the above URLs are not blocked by a robots.txt Disallow directive, so that it is possible to find the redirect or rel = canonical.

If you move your content to a domain or a completely new host name, please report the change through the Change of Address option in the Info section of the site from Google Webmaster Tools.

If you have also changed the URL structure of the site, make sure it can move around the site without the appearance of 404 pages. The Google Webmaster Tools can be useful when investigating possible broken links. Select Diagnostics> Crawl errors to check for possible errors in your new site.

Make sure your sitemap is updated.

Once you have configured the 301 redirects, you can control your 404 pages to prove it to redirect all users to new pages and their possible mistakenly broken URLs. When a user runs a 404 error page on your site, try to identify which URL you were trying to access, why this user has been redirected to the new location of your content and then make appropriate changes your forwarding rules 301.

Check out the links section to your site in Google webmaster tools and reports the new location to the most important access to your content.

As a general rule, try to avoid having two sites traceable in the same or very similar, but a 301 or without specifying a rel = “canonical”.

If the content of your site is specific to a particular region [c], you can also check your preferences geographical orientation of the structure of your new site in Google Webmaster Tools.

Finally, we recommend that you do not implement other major changes in web design when you’re moving your content to the new location, such as large-scale content, URL structure or navigation upgrades. If you change too much at once, you can confuse users and search engines.

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