Branding Your Company

Brands are no longer just about the visual appeal (in the example, or cherry pie apple, as stated in my previous article). Unfortunately, many of the graphic design companies which position themselves as advertising agencies believe that the brand identity of the company is all about developing great looking visual solutions.

However, there are plenty of brands to much more than just look good. Especially in this era of Web 2.0, where the presence of a strong network has become a vital component of the strategy for your brand, develop the right mix of media holds the key to building a strong brand.

In other words, the right media mix means:

• creative design solutions (design and color, and content of your ads, marketing and promoting your web site brand equity, attract customers, generate sales)

• Web development (each product / service worth the name have a presence on the Internet these days, and some truly interactive, mobile sites and encourage the involvement of customers),

• viral marketing (of vital importance in today’s age of social networks, and labeling, broadcast, blogs, forums, wikis, and what have you)

• TV commercial production, media and advertising printing (can not be overlooked in traditional media)

(It has become necessary elements tours, exibhitions and other promotional campaigns) • Strategic films

• corporate video production (which is a very important tool for branding corporate identity)

• direct marketing (marketing materials need to be just as effective and resonant with the trademark system of comprehensive and communicate directly with customers)

• Outdoor advertising (billboards, tours, our participation in trade fairs, exhibitions, etc.)

There are some interactive advertising agencies recognized the need to an hour – the development of creative design solutions that are used by the user focus the investigation and involve critical thinking and systematic. User based on the means of understanding the needs and priorities of the end user; clients customers and their channel partners, users, and business communities.

So if you want to register your brand as that is synonymous with customer loyalty, you must develop a complete set, keep the customer as the primary objective product and stories about the organization of how you prefer to learn, compare, select and confirm purchases and between brands and their experiences.

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